Macho Wellness

Macho is a Men's sexual health and wellness brand, specifically targeting Hispanic men. This client needed a logo redesign, and a full branding package, including colors, typefaces, imagery, and voice. The client wanted to have an accessible and relateable tone and quality, focusing on destigmatizing their flagship target issue- erectile dysfunction. By utilizing existing psychological research about men's reaction to images and body satisfaction, as well as color's impact on the Hispanic community, Macho came to life..